Where She's Going

WHERE SHE'S GOING

FIVE YEARS OF THE SYSTEM TOTE

We asked women in our community to tell us how the System Tote has become part of their stories. Each is a reminder that building a life you love rarely follows a straight line.

These moments reflect not only where they’ve been but where they’re going.

WHERE SHE'S GOING

FIVE YEARS OF THE SYSTEM TOTE

We asked women in our community to tell us how the System Tote has become part of their stories. Each is a reminder that building a life you love rarely follows a straight line.

These moments reflect not only where they’ve been but where they’re going.

MEET

JACQUELINE

Senior Brand Manager

Los Angeles

She knew she wanted more from her career, but getting there would require a leap of faith and a bet on herself.

HOOK
11:: 19 - 11:27 (8 Seconds); “I decided to stop waiting. I really wanted to move forward and change my life in a better way for me, my husband, my future family.”; WANTING MORE
5:18–5:21: (3 Seconds); “I did client services, I did sales, I did recruiting. And I just wasn't feeling that fulfillment.”
6:14: - 6:19 (5 Seconds); “I was a part of two different layoffs in my career, very young,; 6:26–6:31; “That's what really led me to make that leap of faith and say to myself, I would love to just get my MBA.”; HER DAD / THE DEEPER WHY
12:15–12:17: (2 Seconds); “My dad passed from a scuba diving accident in my college days.”
13:13–13:14: (2 Seconds); “He had always wanted to get his MBA.”
13:16–13:24: (8 Seconds); “Making this choice in 2020, I was able to fulfill something he wanted to do and something that I would feel he would be very proud of me for doing.”; THE SYSTEM TOTE AS A MILESTONE / BEGINNING THE MBA
19:23–19:36: (13 Seconds); “The reason why I bought the System Tote was because it was something that really solidified my moment into this next step. I really wanted to have a bag that I could take into my MBA and feel empowered.”; NAMING THE FUTURE
23:34–23:42: (8 Seconds); “On the first day of school, we went around and the professor asked, ‘What does everyone in this room want to be”
23:49–23:55: (6 Seconds); “I stood in front of the class and said, ‘I would love to be a senior brand manager at a CPG company.’”
26:31–26:37: (6 Seconds); “By saying it out loud, I was really able to become that person with every step that I took along the way.”; THE BET STARTS PAYING OFF
6:27–6:31: (4 Seconds); “17 people got an offer to do this internship and I was one of them.”; LIFE GETS BIGGER
0:28–0:30: (2 Seconds); “When I found out I was pregnant, I was shocked.”
1:41–1:44: (3 Seconds); “I was pregnant with Sloane for the entire last year of my MBA.”
2:30–2:39: (9 Seconds); “Becoming a parent in this process, it really made me look at Sloane and figure out how can I be the best version of myself for her.”; “I’m meant to be where I'm meant to be, and things happen for a reason.”; WHAT’S NEXT / ENDING
2:02–2:06: (4 Seconds); “It really feels like a chapter of a book is closing and a new one is opening.”
2:28–2:35: (7 Seconds); “I feel like I haven't had the chance to really step into that person that I look at myself and see in the mirror.”
2:49–2:51: (2 Seconds); “So I can't wait to step into that person.”

Person wearing a blazer and jeans, holding a handbag.

Person seated on chair holding a large handbag and smiling at the camera.

MEET

SHERRY

Oncologist & Assistant Professor

New York

She has dedicated her career to caring for women with breast cancer, but finding her place in medicine meant first learning to trust her own voice.

HOOK
12:36–12:40: (4 Seconds); “ I think from a very early age, I felt that sense of not quite belonging.”
13:02–13:07: (5 Seconds); “I got a call that I had been accepted off the wait list at my dream school.”; NOT BELONGING
43:34–43:44+: (10+ Seconds); “I came in with this sense of having come off the wait list, feeling like I wasn't the first pick. And so I was really intimidated. Do I really deserve to be here? Do I really belong here?”; FINDING HER VOICE
16:28–16:37: (9 Seconds); “The moment when I really started to trust my own voice was when I was in my clinical year of medical school.”
45:06–45:11: (5 Seconds); “It was really communicating with people and that kind of human component.”
45:12–45:18: (6 Seconds); “That's when I started to realize this is what I bring to the team. This is my strength.”; THE PROMOTION:
27:25-27:31: (6 Seconds); “I got a call from my boss.”
27:32-27:39: (7 Seconds); “I was actually really worried because a call I was like, "Oh, this must mean that I'm being asked to do something." But it was exciting news.”
26:31-26:38: (7 Seconds); “Having that promotion meant recognition of that time and effort”; B-ROLL / THE CELEBRATION
2:22–2:25: (3 Seconds); “This is a picture of some of my colleagues…”
2:26–2:29: (3 Seconds); “Who were so excited to celebrate my promotion with me.”
2:55–2:57: (2 Seconds); “This was the day that I got my System Tote.”; THE SYSTEM TOTE
29:28–29:35: (7 Seconds); “It really felt like something special for me, like a treat myself moment to celebrate.”
30:45–30:47: (2 Seconds); “To me, confidence means feeling my best.”
31:04–31:17: (13 Seconds); “That's what is so great about the System Tote that I love is I just feel like I have everything exactly where I want it and I can tackle the day in a positive way and start it out on the right note. That to me is confidence.”; WHAT’S NEXT
32:00–32:04: (4 Seconds); “I feel like the next big step for me is the path to independence.”
32:29–32:34: (5 Seconds); “Designing the next big clinical trial, finding new drugs that we think will work for our patients.”
32:36–32:48: (12 Seconds); “Having recognition at a national level, speaking at conferences and presenting that research. I think that to me is what success looks like in the next step of my career.”

Person smiling, wearing a blazer, jeans, heels, and holding a large shoulder bag

Person seated on chair smiling, holding a handbag.

MEET

LOGAN

Corporate Account Manager

San Francisco

When the life she thought she wanted stopped feeling like the life she wanted to live, she trusted her intuition and took a chance on something unknown.

HOOK
31:49–31:56: (7 Seconds); “You have to have the courage to kind of really listen to that inner voice and that intuition”; THE LIFE SHE THOUGHT SHE’D HAVE
1:54–1:56: (2 Seconds); “My whole family's from Texas, six generations.”; “The path was going to college and living in-state.”; “So I went to university in Fort Worth, Texas. Got my first job. And I was there for about five years.”; LEAVING WHAT WAS FAMILIAR
8:27–8:39: (12 Seconds); “I remember thinking, this is kind of the first time in my life, silly as it sounds, that I was in a room where I didn't know someone or a friend of a friend or had any sort of connection in the room.”
9:50–9:54: (4 Seconds); “You really learn who you are when nothing comfortable is around you.”; PROVING SOMETHING TO HERSELF
15:27–15:40: (pull ~7 Seconds); “I wanted to prove to myself that I could do something in a new city with no connections”
15:50–16:08: (pull ~6 Seconds); “I was so proud of myself for getting this big, sexy finance job.”; THE SYSTEM TOTE / THE LIFE SHE WAS BUILDING
21:51: - 21:57 (6 Seconds); “The system tote really helped me go from room to room, feeling confident in meetings, feeling confident showing up as myself.
20:18-20:26: (8 Seconds); “I remember thinking I want something that is minimal, but it also will last and it can go with me everywhere.”
21:32: - 21:33 (1 Second); “I felt proud to walk with it.”; REALIZING SUCCESS COULD LOOK DIFFERENT; “But while I was in that job, it did allow me the opportunity to kind of pause and think, is this really where I want to be? Does this align with who I am?”
22:38–22:48: (10 Seconds); “I kept finding myself doing some side volunteering, mission work, and it just kind of kept showing up throughout my life.”; THE OPPORTUNITY
23:21-23:26: (5 Seconds); “I had gone to this event and met my now boss and was introduced to this team.”
23:30: -23:36 (6 Seconds); “She had called me up and asked if I was interested in actually joining the team professionally and making a little bit of a career change.”
26:07: - 26:15 (8 Seconds); “I think that the greater risk of not taking it overpowered the feeling of staying and waiting for another opportunity.”; CHOOSING THE UNKNOWN AGAIN
24:23: - 24:27 (4 Seconds); “Following my intuition has always really been very important to me.”
24:39–24:49: (pull ~5 Seconds); “I've never regretted where it took me when I've listened to it.”; CLOSING
31:32–31:45: (13 Seconds); “Doing what you love and loving what you do can only be done if you really listen to yourself truly and authentically and are brave enough to follow it and see where it takes you.