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Fewer, Better. Every day.

Our mission is to provide a fewer, better wardrobe: a smart system of pieces that is so easy to style, it gives you more time to focus on what you love. 

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Our Co-Founders, Karla & Shilpa


Founded by two women ten years ago, Cuyana creates timeless essentials for the modern wardrobe. Our fewer, better ethos shapes everything we do, from finessing designs to the fibers we use to the finished product. 

We partner with craftsmen and artisans around the world to ensure the best-possible outcome: year-round necessities and seasonal staples that are made with integrity and promise longevity. 


Heritage craftsmanship is at the heart of each piece we create—our relationships with our suppliers, factories, and mills are part of our extended Cuyana family. 

We have traveled the world—from Ecuador to Peru to Vietnam—to build close-knit ties with our global partners. Each product in our collection reflects a genuine partnership between Cuyana and he individuals who bring our products to live

Learn more about our factories

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Our sustainability practices go beyond responsible production. As you add to your collection, create space and extend product life cycles through our care, donation, and resell services.

View Our Initiatives


We partner with H.E.A.R.T., a nonprofit organization dedicated to helping female victims of abuse, by donating apparel and accessories to their mission. Together with thredUP, we are able to collect and give preloved Cuyana pieces to individuals in need. Print a complementary Cuyana x thredUP shipping label and use it to pare down your closet to fewer, better pieces and help benefit women through H.E.A.R.T.



Timeless design ensures each piece in our collection will serve purpose in your wardrobe for years to come 


Quality materials allow our products to last longer, maintain shape and wear beautifully. 



Responsible and sustainable production is at the core of what we do. Since 2023, 100% of our products are made from sustainably-made materials, which are often recycled or reused.

Our sustainability approach 
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